Laura Biewer & Jen Neitzel in Montana at their 2025 Notary Conference This month I asked my notary bestie, Laura Biewer with CoachMeLaura.com to share some of her best tips for successful loan signings. It's the time of year when we should be expecting an uptick in this part of our business. Here, Laura gives her top-tier advice to help you run a smooth, efficient closing. 😀 In the fast-paced world of loan signings, efficiency is crucial—not just for maximizing your time, but also for enhancing the overall experience for signers. I want to share key strategies that can help you improve efficiency during loan or trust signings without compromising the quality of the process. Why Efficiency Matters Improving efficiency in your signing process has several benefits: Maximize Your Day: fit more assignments into your workday by streamlining tasks. Optimize Your Earnings: spend less time on lower-paying jobs, allowing you to focus on higher-value assignments. Create Buffer Time: add extra time for calls, document drops, and well- deserved breaks. Promote Health: minimize discomfort related to repetitive strain, such as carpal tunnel and arthritis. Balance Quality and Speed: strive for a workflow emphasizing efficiency and effectiveness. 5 Areas to Streamline Here are five critical areas where you can enhance your signing process: 1. Acceptance/Pre-Appointment: carefully evaluate assignments before accepting them to ensure they align with your expertise and availability. 2. Set Up at the Table/Instructions: ensure your signing area is organized and you provide clear instructions to signers right from the start. 3. Presentation of Documents: present documents in a logical order and explain their purpose clearly to the signer. 4. Notarization: be meticulous in your notarization process, ensuring all required elements are completed legibly. 5. Journal Entries: keep track of your notarial acts efficiently, documenting what is necessary to comply with your state's requirements. Methods to Save Time (Proactive Management) Conversations with Signers: engage in clear and proactive communication with signers before the appointment to address any questions or concerns. Preparation of Package/Notary Instructions: prepare all documents and instructions beforehand to avoid delays during the signing. Table Setup: arrange your signing table to promote efficiency, ensuring everything is within reach. Instructions to Signers: provide step-by-step guidance to signers to minimize confusion and speed up the process. Documentation Shortcuts: use tools like certificate and journal stamps or out- of-state certificates to save time on documentation. Notarization of Documents Out-of-State Wording: when applicable, use out-of-state wording for notarizations to streamline the process. Simultaneous Work: while the signer reviews and signs documents, work on completing the notarization page to save time. Use of Stamps: employ certificate wording stamps and date, county, and name stamps to simplify your tasks. See Attached Certificate stamps: use these stamps to clarify documentation without adding extra writing. Journal Entries - Paper Shortcuts for Non-Requiring States: if your state doesn't require a journal, simplify your entries for multiple documents and signers. Efficiency for Required Journals: for those requiring journals, use shortcuts for repetitive information to speed up the process. Utilize Stamps: consider using stamps for common entries like dates and document types and the word ACKNOWLEDGEMENT to enhance efficiency. Track Minimum Entries: start with essential entries—time, notary act, document name, and signer name—and backfill other details as time allows. E-Journal: if allowed in your state, move to an electronic journal for traditional notarization work. It can reduce your time significantly. Try www.juratinc.com Conclusion Implementing these strategies can significantly enhance our efficiency and effectiveness during loan signings. Improving our workflow ensures a smoother experience for our clients and gives you time to interact with them at the table. If you have any questions or need further details, please don't hesitate to reach out— www.Calendly.com/biewer for a free strategy call. Here's to working smarter, not harder! At your service, Laura Biewer www.coachmelaura.com Bestselling author Beyond Loan Signings - Amazon www.linkedin.com/in/laurajbiewer

April is Physical Wellness Month: It's Time to Move Before You Morph into a Desk Chair Sitting is the new smoking! April is Physical Wellness Month, and since I firmly believe that taking care of my body is crucial to being the best business owner I can be, I want to share some small but mighty ways we can all prioritize our health. Why? Because I’ve learned the hard way that constantly living in a state of stress and calling it “being busy” is just a one-way ticket to Burnoutville. And let me tell you, there’s no first-class section there. We’ve all been there—sitting for hours at our desks, powering through work, convincing ourselves that we’ll move later . Spoiler alert: later never comes. Meanwhile, our bodies are over here screaming, “Hey! We were designed to move! Why are we basically a human paperweight?” The Science of Sitting: It’s Not Pretty Studies show that excessive sitting is associated with an increased risk of heart disease, obesity, diabetes, and even premature death. (Yes, really.) According to the Mayo Clinic, people who sit for more than eight hours a day with no physical activity have a risk of dying similar to the risks of smoking and obesity. Yikes. But here’s the kicker: Even if you work out for an hour a day, it doesn’t erase the damage of sitting for extended periods. Our bodies need regular movement throughout the day, not just a single burst of treadmill time. The Entrepreneur’s Predicament: We Sit… A Lot As business owners, we sit to work, we sit to officiate signing ceremonies, we sit at networking lunches, and we sit some more to check our emails about all the sitting we did. No wonder our bodies rebel! The good news is there are easy ways to incorporate movement into your day that don’t require a gym membership or the flexibility of a Cirque du Soleil performer. Notaries, Here Are Small, Doable Changes to Get You Moving The One-Minute Rule: Every hour, get up and move for at least one minute. Stretch, pace, do a quick set of squats, or just stand and shake out your limbs like a malfunctioning inflatable tube man. It resets your body and brain. Walk and Talk: Have a phone call? Take it while walking. Studies show that walking improves cognitive function and problem-solving skills. Plus, it keeps you from mindlessly refreshing your inbox for the 20th time. Deskercise is a Thing: There are plenty of quick, effective exercises you can do right at your desk—seated leg lifts, shoulder shrugs, neck stretches, or even standing calf raises while waiting for your computer to unfreeze (again). Hydration = Forced Movement: The more water you drink, the more you have to get up and use the restroom. Nature’s way of keeping us moving! The 20-8-2 Rule: For every 20 minutes of sitting, aim to stand for 8 minutes and move for at least 2 minutes. Your circulation will thank you. Your Brain Loves Movement, Too Beyond physical health, regular movement boosts productivity, creativity, and mental clarity. Research from Stanford University found that walking increases creative output by up to 60%! Ever had a breakthrough idea while pacing around? That’s your brain on movement. And let’s not forget stress management. Exercise triggers the release of endorphins, those magical little hormones that fight stress and boost your mood. So if you’ve ever felt like throwing your laptop out the window after a tough workday, try a brisk walk instead—it’s cheaper than buying a new laptop. The Takeaway: Move Now, Thank Yourself Later Incorporating more movement into your day doesn’t have to be overwhelming. Start small. Stand up more. Walk when you can. Stretch like your life depends on it (because, in some ways, it does). Your body—and your business—will thank you. Notaries this April, let’s make movement a priority. Because if we don’t, we might just become one with our desk chairs. And I don’t know about you, but I have bigger goals than that. Now , get up and move! (Yes, right now.)

Spring is in the air! Spring! The season of blooming flowers, longer days, and the perfect excuse to Marie Kondo your marketing plan. 🌸 As the weather warms up and the world shakes off its winter gloom, it’s the ideal time for notaries to refresh their marketing strategies and attract new clients. Just like your closets, your marketing efforts could probably use a little spring cleaning and a fresh burst of energy. So, grab your favorite pen (we know how much you love your pens) and let’s dive into the top 5 marketing tips for spring that will help your notary business grow—with a little humor and a lot of action! 1. Freshen Up Your Online Presence Spring is the perfect time to give your digital footprint a makeover. Think of your website and social media profiles as your virtual storefront. If they haven’t been updated since last spring, it’s time to spruce things up. 🌸 Here’s what to do: Update your profile picture: If your current headshot features a hairstyle from three years ago, it’s time for an upgrade. Get a fresh, professional photo that reflects your current look and personality. Review your bio and services: Make sure your offerings and contact information are up-to-date. You’d be surprised how many people forget to update their email address. Spruce up your testimonials: Ask recent clients for feedback and showcase those glowing reviews on your website, Google Business Profile (GBP) and social media. Your online presence is often the first impression potential clients get. A clean, current, and engaging profile says, “I’m professional, approachable, and ready to help.” 2. Host a Spring-Themed Giveaway or Promotion Who doesn’t love free stuff? Hosting a spring-themed giveaway or offering a seasonal discount is a fun way to engage your audience and attract new clients. 🌸 Ideas to Try: Spring into Savings” promotion: Offer a discount on your services for a limited time. For example, you could post a graphic to your GBP that says, “10% off for first-time clients during April!” Social media giveaway: Create a contest where participants can win a free notary service, a branded product or a special treat. Ask them to comment on your post, tag a friend, or share their favorite thing about spring to enter. Collaborate with local businesses: Partner with a real estate agent or estate planning attorney to offer joint promotions. Make it fun, engaging, and easy to participate. Not only will you boost visibility, but you’ll also build stronger relationships with your audience. 3. Get Out and Network—In Real Life Spring brings networking season back to life, and it’s time to get out there and meet people face-to-face. Yes, I know… mingling with strangers can feel about as comfortable as wearing a wool sweater on a warm day. But trust me, it’s worth it. Need help and support getting out of your own way? Marketing4Notaries can help! 🌸 Where to Start: Attend local business mixers or Chamber of Commerce events. Look for spring community festivals or fairs where you can set up a booth or share a booth with another local business owner. Organize your own networking meet-up at a coffee shop. Networking is all about building genuine relationships. Don’t worry about pitching your services right away. Instead, focus on learning about others and finding ways to support their businesses. And hey, if there’s free food involved, even better! 🍪 4. Spring Clean Your Client List Just like your closets, your client list might be cluttered with old contacts who no longer fit. Take some time to review your client database and organize it. 🌸 Why It Matters: Focus on quality over quantity: Reach out to your best clients and let them know you’re available and ready to help. Building stronger relationships with fewer clients can be more valuable than spreading yourself too thin. Follow up with dormant clients: Sometimes, people just need a gentle nudge. Reach out with a friendly email or message to remind them of your services. Segment your list: Group your clients into categories (real estate professionals, attorneys, individuals) so you can send more targeted marketing messages. A clean, organized client list means you can market more effectively and focus your energy where it matters most. 5. Create Seasonal Content for Social Media Spring is bursting with inspiration for fresh content. Your social media channels are the perfect place to connect with your audience and showcase your personality. 🌸 Content Ideas: Behind-the-scenes posts: Share what a day in the life of a notary looks like (bonus points for funny stories or unexpected moments). Spring tips and advice: Post helpful content related to your services, like “Top 3 Things to Bring to Your Notary Appointment” or “How to Avoid Common Signing Mistakes.” Celebrate your clients: Highlight your favorite client stories or milestones. Spring-themed photos: Share pictures of your workspace, local spring scenery, or even your favorite springtime snacks. Keep it light and fun! Don’t forget to engage with your followers. Respond to comments, ask questions, and create conversations. The more authentic you are, the more people will want to connect with you. ✅ Bonus Tip: Take Action None of these tips will work if they stay on your to-do list. The key to successful marketing is consistent action. Start with one or two strategies and build from there. Even small changes can make a big difference over time. So, dust off those business cards, update your online presence, and start planting the seeds that will help your notary business bloom this spring. You’ve got this! 🌷

🚨GUEST BLOG POST ALERT!🚨 I’m so excited to introduce my friend Jennifer Cooper from JKC Mobile Notary Services in Fresno, CA, as my special guest for this blog on the power of consistency. Jennifer and I have known each other for several years, and if there’s one word that perfectly captures who she is, it’s consistent . I’ve had the privilege of watching her build an incredible mobile notary business, expanding her services and creating a range of courses to help fellow notaries learn from her experiences. Jennifer is generous with her knowledge, passionate about helping others, and proof that steady, intentional effort leads to amazing results. I know you’re going to love this post as much as I did. Let’s dive into Jennifer’s insights on why consistency truly is the key to success! ⬇️ In the competitive world of notary services, success isn't about overnight miracles or flashy marketing stunts. It's about the quiet, persistent power of consistency – a secret weapon that transforms good businesses into great ones. Industry leaders like Jen Neitzel of Marketing4Notaries have shown that when notaries commit to consistent, strategic marketing efforts, remarkable transformations are possible. This is the story of how grit, determination, and a steadfast approach can elevate your notary business from merely existing to truly thriving. Consistency is the hidden engine of growth. It's not glamorous. It's not exciting. But it works. Imagine planting a seed and watering it every single day, even when you can't see immediate results. That's exactly how marketing your notary business operates. Each social media post, each networking event, each client interaction is a drop of water nurturing your business's growth. The Grit Mindset: Your Marketing Superpower Grit is more than just persistence – it's a commitment to your vision even when the results aren't immediate. For notary professionals, this means: 1. Showing up consistently, even when it feels like no one is paying attention. Your marketing efforts are a long-term investment. A social media post today might generate a client six months from now. Your persistence creates visibility and builds trust. 2. Developing a systematic approach to marketing. Create a content calendar. Set regular networking goals. Establish a routine for reaching out to potential clients. Consistency turns marketing from a sporadic activity into a reliable business strategy. 3. Embracing rejection and slow periods as part of the journey. Every successful notary business has faced dry spells. The difference is in how you respond – with determination or defeat. Long-Term Results: The Compound Effect of Consistent Marketing Think of your marketing efforts like compound interest. Small, consistent actions build upon each other, creating exponential growth over time. Just as Marketing4Notaries teaches, a notary who posts helpful content weekly, maintains an updated website, and actively networks will see remarkable results after 12-24 months that seem almost magical to those who don't understand the power of consistency. Practical Strategies for Consistent Marketing: - Create a weekly content schedule for social media - Send monthly newsletters to your client base - Attend networking events regularly - Follow up with past clients periodically - Continuously update your skills and certifications The Psychological Advantage Consistency does more than generate leads – it builds a brand. Clients want reliability, especially in a service like notarization where trust is paramount. When you show up consistently, you're sending a powerful message: "I am dependable. I am professional. I am here for the long haul." Overcoming the Consistency Challenge Let's be real – staying consistent is hard. There will be days when you're tired, discouraged, or overwhelmed. This is where the grit mindset becomes crucial. Set realistic goals. Create accountability systems. Celebrate small wins. Remember that every consistent action is a step toward your ultimate business vision. Your Notary Business: A Marathon, Not a Sprint Success in the notary business isn't about working harder – it's about working smarter and more consistently. It's about showing up, day after day, with unwavering commitment to your craft and your marketing strategy. As thousands of successful notaries who've completed professional training programs like Marketing4Notaries can attest, consistent effort combined with proven strategies yields extraordinary results. The world belongs to those who are willing to plant seeds daily, water them consistently, and have the patience to wait for the harvest. Your notary business is no different. Embrace consistency. Cultivate grit. Watch your business transform. Are you ready to become the notary professional who stands out through persistent, strategic marketing? Your journey starts now – one consistent step at a time.

Ahhh, middle school dances! Let’s be honest, networking can feel a lot like walking into a middle school dance: awkward, a little sweaty, and full of people pretending to be cooler than they actually are. But here’s the thing: If you want to grow your notary business (or any business), you’ve got to step into the room, fears and all. Action is the antidote to fear, and networking is your golden ticket to connection, credibility, and clients. So how do you turn those networking jitters into genuine connections? I’ve got you covered with five practical, funny, and downright actionable tips that’ll have you mingling like a pro in no time. And if you’re a notary, stick with me—I know your fears, and we’re going to tackle them head-on. Tip #1: Show Up (Even If You’re Nervous) The first rule of networking is simple: You’ve got to show up. I know, I know. The idea of walking into a room full of strangers can feel like walking into a lion’s den. What if no one talks to you? What if you say something weird? What if you forget your own name? (It happens!) Here’s the truth: None of those fears matter if you’re not in the room. By showing up, you’re already ahead of the dozens of people who stayed home binge-watching Netflix and convincing themselves they’ll "network next week." For notaries, this is especially crucial. Your business thrives on relationships. Attorneys, real estate agents, and business owners aren’t going to magically know you exist unless you put yourself in their orbit. So take a deep breath, put on your best “I’ve-got-this” outfit, and walk through that door. Nervousness is temporary, but missed opportunities? Those stick around. Tip #2: Focus on Them, Not You Here’s a secret: Networking isn’t about you. It’s about *them*. When you’re nervous, it’s easy to get stuck in your own head, worrying about what you’ll say or how you’ll come across. But the best way to ease your fears is to shift your focus outward. Be curious. Ask questions. Show genuine interest in the people you’re talking to. Notaries, this is where you shine. Your job requires you to be trustworthy, approachable, and detail-oriented—all traits that make you a fantastic listener. So instead of stressing about pitching your services, focus on building relationships. Ask about their business. Find out what challenges they’re facing. Listen for ways you can help. Not only does this take the pressure off you, but it also makes you memorable. People love talking about themselves, and they’ll walk away from the conversation thinking you’re the most charming person in the room… even if you barely said a word. Tip #3: Practice Your Elevator Pitch (But Keep It Casual) Let’s talk about the dreaded elevator pitch. You know, that 30-second spiel where you’re supposed to summarize who you are, what you do, and why you’re awesome… all without sounding like a robot. If the thought of delivering an elevator pitch makes you want to fake a coughing fit and leave the room, you’re not alone. But here’s the good news: Your pitch doesn’t have to be perfect. It just has to be *you*. For notaries, this might sound like: - “Hi, I’m [Your Name], a mobile notary specializing in real estate closings and trust signings. I help busy professionals save time by bringing my services to them.” Keep it simple, conversational, and flexible. You don’t have to deliver the same script every time. Tailor it to the situation and the person you’re talking to. And if you mess up? Laugh it off. People appreciate authenticity far more than perfection (read that again)! Embrace the Awkward! Tip #4: Embrace the Awkward Moments Let’s get one thing straight: Awkward moments are inevitable. You’ll forget someone’s name, accidentally interrupt a conversation, or stand alone by the cheese platter for a little too long. It’s all part of the networking experience. But here’s the thing: Awkward moments don’t define you. How you handle them does. Instead of letting a misstep derail your confidence, roll with it. Crack a joke, smile, and move on. Most people won’t even notice, and those who do will appreciate your ability to laugh at yourself. Notaries, this is especially important for you. Maybe you’re worried about saying the wrong thing to a potential referral partner or stumbling over your words. But guess what? Attorneys and real estate agents are human, too. They’ve been there. They’re not expecting perfection; they’re looking for connection. So embrace the awkwardness and keep going. Tip #5 Follow Up Like a Pro Networking doesn’t end when the event does. The magic happens in the follow-up. Think about it: You meet someone great, exchange business cards, and have a fantastic conversation. Then… nothing. If you don’t follow up, that connection fades faster than your New Year’s resolution to eat less chocolate. For notaries, following up is your chance to solidify relationships and stay top of mind. Send a quick email the next day: - “Hi [Name], it was great meeting you at [Event]! I really enjoyed our conversation about [topic]. Let me know if you ever need a reliable notary or if there’s a way I can support your business.” Keep it short, friendly, and specific. And don’t stop there! Stay in touch with periodic check-ins (what I call a "Shout Out" in the 5 Point Marketing System), whether it’s sharing an article they might find useful or just saying hello. Consistency is key. Action Is the Only Way Past Fear Let’s wrap this up with a little tough love: The only way to conquer your fear of networking is to *do it*. No amount of reading, prepping, or pep-talking will replace the experience of getting out there and taking action. Yes, it’ll feel scary at first. Your palms might sweat, your voice might shake, and you might fumble a few conversations. But every time you push past the fear and take action, it gets easier. And before you know it, you’ll be walking into events with confidence, making connections left and right. Notaries, your business depends on relationships. Attorneys, real estate agents, and clients aren’t going to find you if you’re hiding behind your desk. Networking is your opportunity to show the world who you are and what you bring to the table. So don’t let fear hold you back. Take that first step, and keep going. Aaaaaand, Action! Your Challenge: Take Action This Week Now that you’ve got the tips, it’s time to put them into action. Here’s your challenge: Find one networking event this week, show up, and follow up with at least one person you meet. Just one event, one conversation, and one follow-up. You can do this. Remember, the path to success is paved with action. Take that first step, embrace the awkwardness, and trust that every connection you make brings you closer to your goals. Happy networking!

Networking doesn't have to be boring! February 3-7, 2025: Mark Your Calendars Ladies and gentlemen, National Networking Week is right around the corner! That’s right—an entire week dedicated to shaking hands, swapping business cards, and answering the age-old question, "So, what do you do?" If you’re a notary or a business owner (or anyone with a pulse and a LinkedIn profile), this is your golden opportunity to step out from behind the desk and into a room full of potential collaborators, clients, and cheerleaders. Sure, networking can seem a bit intimidating at first. Maybe the idea of mingling with strangers makes you want to retreat to the safety of your favorite pen stash (notaries, you know what I’m talking about). But trust me—the benefits of networking far outweigh the initial awkwardness. So grab your nametag, your smile, and maybe even a mint, and let’s talk about why this week could change the trajectory of your business. First, let’s talk about why networking is the secret sauce for growing your business. It’s simple: people do business with people they know, like, and trust. Showing up at events and connecting with others creates opportunities to: Meet referral partners: Think real estate agents, estate attorneys, or small business owners who can funnel work your way. Learn new strategies: Every conversation is a potential goldmine of tips, tricks, and lessons learned. Position yourself as an expert: Talking about your services in a clear and confident way reinforces your credibility. Remember, networking is like planting seeds. You won’t always see instant results, but with time and effort, your efforts will bloom into relationships that pay dividends. Want more clients? More opportunities? More visibility? Networking is the answer. Here’s the thing about networking: it’s not just good for your business—it’s good for you . Attending events, practicing your pitch, and having conversations with strangers might sound terrifying at first, but every time you step out of your comfort zone, you’re building confidence. Think of it like a muscle. The more you exercise it, the stronger it gets. Soon enough, you’ll walk into a room and OWN it—smiling, introducing yourself, and sharing your value without breaking a sweat. And that confidence? It’ll spill over into other areas of your life. You’ll find yourself: Speaking up in meetings (or on Zoom calls… sigh, the virtual life). Negotiating better deals with clients. Saying "yes" to opportunities that scare you a little but excite you a lot. So if you’re feeling stuck in your business or your personal growth, National Networking Week is your chance to push past the fear and start flexing those confidence muscles. Who knows? You might even start to enjoy it. Networking is fun and a great way to grow your referral list! Your Call to Action: Find Two Events and Show Up So, what’s next? It’s time to put this pep talk into action. Here’s what I want you to do: Find two networking events the week of February 2nd. They could be local meetups, industry mixers, or even virtual events. If you’re not sure where to start, check out your local Chamber of Commerce or professional groups. Commit to going. Block off the time on your calendar, lay out your outfit, and practice your elevator pitch. Show up and shine. Remember, networking isn’t about being perfect. It’s about being authentic, friendly, and open to connection. One Last Thing… National Networking Week only comes around once a year, but the habits you build this week can carry you through the rest of 2025 and beyond. Don’t let fear, excuses, or busyness hold you back. Get out there, meet people, and start building the relationships that will help you grow—both personally and professionally. So, what are you waiting for? Go find those two events, and don’t forget to let me know how it goes. You’ve got this!

Jen Neitzel's PopIns I remember so clearly starting out as a new business owner and spending hours upon hours trying to think of creative ways to win the business of local real estate professionals.  And you name it, I tried every kind of PopIn out there!  I made homemade pumpkin muffins (that I didn’t cook all the way through) I gave away Starbucks gift cards (but not for long, that angle is expensive) I gave away a free loan closing I brought donuts and sausage rolls (a Texas favorite) to my clients and prospects I delivered holiday ornaments for their seasonal office tree I sponsored events by providing a food tray I hosted “lunch an learns” at local real estate offices I visited open houses You name it, I did it. It was exhausting thinking of new ways to be creative, but it was a treasure trove of data on what marketing strategies work and which ones don’t (plus a few lessons about myself along the way). Now, since July is Marketing4Notaries' 5th birthday month (and I love to celebrate as long as possible, LOL), I’m doing something special for notaries who aren’t yet M4N members. We’re now offering solutions for every notary entrepreneur! He re’s the best part: if you’re hesitant about joining a subscription community, you can now purchase the 6-month calendar bundle individually!  I know subscriptions can feel overwhelming—I've heard that from the notary community and experienced it myself with my own subscriptions. So, I wanted to give you the flexibility to buy what you need without committing to a monthly plan. If you’re already a paid Marketing4Notaries member (including all Notary Business Builders ), you’ve got access to these calendars as part of your monthly subscription. Just pull them up and start planning your PopIn visits, blogs, social media posts and gratitude gifts for this month, next month, and the one after that! Marketing4Notaries.com recommends at least 3 marketing periods each month. But if you’re not a member yet (why aren’t you?? ), and you love the idea of having 6 months of marketing ideas ready to go, created by someone who’s tried it all and knows what works! No subscription necessary. And if this news excites you, just wait until you see what we’ve got launching next week! It’s a biggie, and you’re going to want it. You definitely need it! P.S. Please feel free to pass this message along to your notary friends, share on social media or LinkedIn!  Sharing is caring!

You may or not be aware, but August is National Friendship Month and yesterday I celebrated by asking my Notary Business Builder friends to invite their notary bestie to my monthly Building Authentic Relationships (BAR) call.  We had a great group on the call and spent time saying how we honestly feel about our meaningful connections. There was a lot of love on the call and if I’m being honest, there were a few moments that left me a bit choked up.  As humans, we don’t always remember the power of gratitude toward our friends and family.  As entrepreneurs, we understand that gratitude is extremely important in business, but it’s also equally as important to let our friends know how much we love, respect and appreciate them!  Today’s call had loads of gratitude and appreciation flowing and I wanted to share with you some of the practical items we discussed for ways to help support your notary friendships. First things first though…low level thinking involves the belief that other notaries are your competition. That’s a bunch of b.s.!! Once you start operating on a higher plane, you realize that other notaries are not only a source for referrals when you’re not able to service your clients, but also a source for friendship. As Matt Miller, the President of the California League of Independent Notaries said on today’s call, “when I let go of thinking other notaries in my area were my competition and opened up to the idea of collaboration, my stress level went way down.  I wasn’t constantly worried and I was able to put more energy toward my business.”  Let me share this 5 star review I received on my Google Business Profile on Feb 3, 2023 “I desperately needed same day service, and she had no appointments left. But she went above and beyond to help me find a qualified notary who could! So grateful for this professionalism” 😊 Linda I got a review from a customer I didn’t serve because I referred her to someone who could help when I wasn’t available.  Consider how impactful that is for a moment…We always talk about making things easy for people and one of the very best things we can do for our clients who we can’t help is to send them to someone who can help them!  What are some other ways you can help your notary besties?  Here are just a few tips to help you forge relationships with notaries in your area: Remember we’re not just notaries, we are notary entrepreneurs with all of the stress that comes along with owning your own business.  Don’t assume just because you feel someone is “ahead” of you or “more experienced” than you that they don’t need someone they trust to share their feelings.  We all need someone who understands the pains of entrepreneurship and allows us to vent, cry, laugh or just listen when it’s necessary. Show up!  Help them stuff their PopIn bags, plot out their marketing route, find networking events (or introduce them to the events you attend), swap ideas for follow up emails or blog content, attend the community fair where they’re hosting a table, offer a character review on Google Business Profile, share info about the latest training you received, engage with their content on social media or their blog posts, subscribe to their YouTube channel and share any valuable posts with your audience Share your strengths!  Are you really good at direct marketing?  Do you have excellent writing skills?  Maybe you’re a wiz at bookkeeping?  Or perhaps you are a Canva pro creating flyers or business cards. We all have talents and strengths we can share with each other!  I’m a big believer in karma/the golden rule/reciprocity in the universe or whatever you want to call it and I know from my own experiences that if I lend my talents to friends, they will in turn do the same for me when I need their help!   Offer honest feedback.  This one can be tough because it can be difficult to tell someone your truthful opinion. We feel we’re making that person feel rejected or that we want to be encouraging and telling the truth would be too hurtful.  Stop!  We’re adults. We’re business owners and because we work in a solo capacity we need people we can trust to tell us the truth.  Be fair, be kind, but be honest when they ask your opinion.  You’re not helping anyone if you never give them your truthful opinion.  Show your gratitude!  Tell your friends you love and appreciate them.  Show your gratitude in words (written or verbal).  Treat them to lunch or a special outing.  Send a card in the mail just to say, “I’m thinking of you.” Take the time to appreciate the people or persons who love and support you. The good you put out into the world in the form of appreciation will come back to you! I would love to hear how you support your notary bestie! Comment below and be sure to share this blog post with your notary groups! Let's spread some love around for National Friendship Month!

Over the last month, I’ve been slowly announcing some BIG changes to the Marketing4Notaries program to celebrate our 5th anniversary of helping notaries build authentic relationships with local business owners. I know our Exclusive 5 Point Marketing System works, and so do the notaries who have implemented it into their business.  Now, it's time for me to help even more notaries across the country! My mission is to provide opportunities for notaries to build the skills necessary to build the business of their dreams! In recent weeks we’ve announced the sale of our exclusive 6 month marketing calendar that is packed with ideas for your social media posts, blogs, follow-up emails, gratitude gifts for existing clients and direct marketing efforts. With this calendar, you never have to worry about getting into the "creative zone" to think of ways to make yourself stand out because we've done it for you! We’ve launched video learning modules that you can stream individually instead of purchasing the monthly subscription to Marketing4Notaries (which is still the only way to access the 5 Point Marketing System).  You can stream them forever or just rent them for 24 hours to save even more money! Another piece of being a successful entrepreneur is having guidance and coaching from someone who has gone before you and created a successful business.  Find someone who's ahead of you and repeat their steps instead of reinventing the wheel. On this second to last Monday in July, I am pleased to announce Marketing4Notaries new coaching program for small business owners like you...Coaching4Notaries!  Imagine having me in your corner knowing I am dedicated to helping you succeed. That’s what one-on-one coaching is all about. It’s like having a personal cheerleader, mentor, and strategist all rolled into one. Why personalized one-on-one coaching? Investing in personal coaching is one of the most impactful decisions you can make for your personal and professional growth. Here's the value personal coaching offers: 1. Customized Solutions: Personal coaching with me provides tailored strategies and solutions designed specifically for your unique challenges and goals. You get a customized experience that directly addresses your needs, so you make the most out of every session. 2. Accelerated Progress: With me as your coach, you can achieve your goals faster than you would on your own. What might take years to figure out on your own can often be accomplished in months with expert guidance. 3. Sustainable Results: The skills, strategies, and mindset shifts you gain from coaching are not just quick fixes—they are tools that will benefit you for a lifetime. This means you continue to reap the benefits of your investment well beyond the duration of the coaching program. Here’s what Holly Alexander in California said about her coaching sessions with me, “Jen Neitzel is a "Notary Whisperer."  I am a brand new Notary Public and I feel overwhelmed by establishing the business and the practice of a notary.  Jen has calmed my spirit through her laser focused and wise approach to coaching in tandem with sterling recommendations from website development to payment methods to marketing.  I experience a genuine sense of care from her personally and professionally.  My 25 minute sessions are a gold mine of keen insights and needed strategies.  My launch is going well and with Jen's coaching, I feel hopeful about my future success as a Notary Public.  How can I say thanks to this insightful, caring and laser focused coach?  Keep whispering Jen.  We need you!” 4. Enhanced Performance: The increased efficiency and effectiveness you gain can lead to significant financial and personal rewards. Think of it as a return on investment; better performance often leads to better opportunities and greater earning potential. 5. Reduced Costs of Mistakes: Making uninformed decisions can be costly. As your coach I help you avoid pitfalls and mistakes by providing expert advice and a fresh perspective, ultimately saving you money that might have been lost through trial and error. 6. Increased Confidence and Well-being: The confidence and clarity you gain from coaching can lead to better decision-making, improved relationships, and a more fulfilling life. These intangible benefits can greatly enhance your quality of life, making every dollar spent on coaching well worth it.  Here’s what another coaching client, Christa Gill from California has to say, “My experience working with Jen Neitzel has been a game changer for me.  First, let me say she is gracious and kind and I look forward to meeting with her for each session. Initially, she started with finding out who I am and what are my strengths and goals.  From there, we talked about how to achieve those.  She provided an assignment for that week that has kept me accountable and moving forward.  I call her my "beacon.” Each week I can feel the momentum of my character building because of this accountability and I feel hopeful and accomplished.  She makes me feel good about myself.” 7. Accountability and Motivation: Having someone to keep you accountable ensures you stay on track with your goals. This consistent progress prevents the stagnation that can come from procrastination or lack of direction, making your investment in coaching even more valuable. 8. Access to Expertise: A coach brings a wealth of knowledge and experience to the table. Their insights, strategies, and feedback are drawn from years of experience and training, giving you access to a level of expertise that can significantly amplify your success. Here’s what Carol Ringwald in Florida said, “One big hurdle I faced in the past was marketing, but then I found Jen Neitzel and her 5-point marketing system. Working with her has been a game-changer! She helped me develop a solid marketing plan for 2024 and I've already started to see results. Jen's expertise and programs have truly propelled my business forward, and I am so grateful to her. It's safe to say that Jen is not just a marketing guru to me, but also a dear friend. Thank you, Jen!” When you invest in personal coaching, you’re not just paying for sessions; you’re investing in a comprehensive, transformative experience that delivers lasting value. The benefits you receive extend far beyond the time you spend with your coach, making it one of the most valuable investments you can make in yourself. Beginning August 5th, I am opening a new schedule of one-on-one coaching sessions to help you achieve your dreams!  Twenty five minute private sessions with me are only $75 and I've expanded the days and time slots available to all notaries. If you’re a member of Marketing4Notaries or Notary Business Builder, you’ll receive $25 off your coaching sessions (you will receive a separate email with the $25 discount code)!  I am are offering bundled packages of 6 or 10 sessions with even bigger discounts to help you manage your costs and keep the momentum going! We all have moments of doubt and discouragement. As your coach, I am there to lift you up during those times, reminding you of your strengths and helping you navigate through challenges. In a nutshell, one-on-one coaching is a powerful tool for personal and professional growth. It’s a partnership that helps you tap into your potential, overcome obstacles, and achieve your dreams. So, if you’re ready to take your business to the next level, click here to book your session today. Let's build the business of your dreams!

Today is a big day for me!  I am celebrating five incredible years of having an online presence coaching notary entrepreneurs and teaching The 5 Point Marketing System.  It's Marketing4Notaries 5 year birthday celebration! It’s hard for me to believe because it feels like yesterday that I was tooling around trying to figure out how to create a website to share what I’d learned with the wider notary community. I had dreams of longevity, but never in my wildest dreams did I think my little idea of a system to simplify marketing for notaries would be the catalyst for me to meet so many wonderful people and launch a career in business coaching!  The ride has been full of ups and downs, but as I reflect over the last five years one thing sticks out to me…the incredible people (many of whom have become friends).  I’m one lucky lady! It all started as a way to help others find a system to help them market their notary businesses.  I found something that worked for me (and worked really well) even though it required me to move out of my comfort zone.  At that point, I hadn’t yet dove into personal development, but I did know if I was feeling uncomfortable it meant I was growing. I figured if the steps worked for me, then they would work for others, too.  So, I took a leap and with absolutely no experience building a website or working a web based business, began to build a simple platform to share what I had learned along my journey as a very busy loan signing agent. I remember the passion I felt about sharing what I’d learned (and that passion is even stronger today). I knew deep down that this system I developed worked, and the Escrow Officers I asked to review it had adamantly agreed:  it’s a great way to begin building relationships! They told me they were tired of getting flyers in the mail from notaries or having them stop by and just drop their business card and leave. They knew they needed mobile notaries, but the majority of them didn’t want a nameless, faceless one…they wanted someone they could trust to call them if they found an issue at the table.  They wanted someone who they didn't have to worry about skipping town with very large cashier’s checks, and who would represent them well at the table. Title offices know that the final moments of the transaction are where good referrals are made (and they live off of referrals). All the members on the Escrow Officer advisory board I assembled told me they prefer hiring notaries who are professional representatives of their office, but had been burned in the past by notaries who didn’t take the job seriously or just looked at mobile closings as a way to make a quick buck. They were craving trustworthiness and that requires time to build. For purposes of accuracy, I actually got out my old notes from these meetings in 2018 and referred back to their comments Escrow Officers made about mobile notaries.  See if any of these ring a bell: They don’t dress professionally They seem shy and unable to control a signing They often smelled like cigarette smoke (yes, this was mentioned by 4 of the 8 Escrow Officer’s I questioned) They didn’t provide a sense of professionalism to forward a referral for future business They rushed through the documents and couldn’t answer basic questions They weren’t nice when visiting offices.  Most would just drop a card at reception or send a flyer in the mail or via email (and they were rolling their eyes at how many of those fliers had spelling or grammatical errors) The EOs worried during the entire mobile signing that something might go wrong because trust hadn't been established so they figured they’d just do it themselves instead of wasting an hour feeling stressed Notaries tried to answer questions and invariably gave out bad information Notaries crossed over into the unauthorized practice of law by trying to explain the proration of property taxes (this is a TX specific thing) The underlying theme to all of these issues presented to me was TRUST.  They were looking for someone they could trust when they needed to hire someone outside their office for a mobile signing.  And that makes sense…this is their bread and butter and their reputation in the real estate community. I deeply understood the comments about wasting an hour or more worrying during the mobile signing so they felt it better to just do it themselves. Control issues are something I can relate to! The key to creating a partnership with title offices was building trust, but you can’t just meet someone once and instantly trust them.  It takes time and consistent effort. I had the green light from my advisory board that the 5 steps I laid out made sense, and as I continued to refine the steps, I started researching the basic principles of sales to be sure I was creating something that will last.  I realized that all of their concerns could be erased by authenticity (and not smoking…LOL)!  If they trusted their mobile notaries, they would be more likely to hire them when needed. If they trusted mobile notaries they wouldn’t view them as being a bother when they followed up each month with a value-added email to stay top of mind.  They wouldn’t mind a visit…in fact, they might even look forward to it because who doesn't like to spend some time with the people they know, like and trust? Over the years, the system has been fine tuned and refined. As I learned new skills, I added them to the system, but the basic principles remain: PopIn (Introduction/first meeting in person) Follow Up (with an invitation to stay in touch and so they have your email address in their contacts) Shout Out (monthly email with value based information) Social Media (leveraging free advertising and communication away from email to reinforce relationships and learn more about each other) Networking (mixing and mingling in a social setting) When I launched on July 1, 2019 the website was named Signing Agent Marketing, but  I rebranded in 2023 to Marketing4Notaries. I realized as we were dealing with the fall-out from the mortgage crisis post-covid (and from doing regular research on sales techniques) that the system I created wasn’t groundbreaking. I had collected basic sales strategies that had been around for decades because they worked, but nothing is as easy as it seems. Plus, I had done what so many notaries had done through the "refinance boom," I put all my eggs into one basket by focusing only on loan signing agents instead of all specialties under the notary umbrella. The biggest obstacle I’ve had is helping notaries overcome their own fears that box them in to believing that they hate sales and are too embarrassed to market their own business. I completely understand that feeling that runs deep in all of us:  sales sucks and I didn't want to feel like a used car salesperson either. I knew that wasn't something that could be resolved by only watching a video module, so I added one-on-one coaching to Marketing4Notaries for those that needed the extra push to feel proud of their decision to be a business owner and spread the word to their communities. And the coaching is what really brought a smile to my heart because I was watching notaries grow and learn in real time.  I was helping guide them through their fear and celebrating their successes. What a thrill! Along the way, I’ve learned that the notary community has its own pulse, its own way of doing things. The messaging at the very beginning of our notary journey is clear:  Sign up for 100 to 150 signing services and you’ll have all the business you’ll need coming to you from assignment requests via text or email. Sounds easy, right?  And that plan worked until mortgage interest rates began to increase in the fall of 2022. Those notaries that depended only on the signing services were left wondering where all the “rings and dings” had gone, but those notaries that built relationships didn’t seem to be suffering as much. That’s when I realized that it’s undeniable:  we are in a relationship business and we needed to start looking at ourselves as notary entrepreneurs, not just notaries. We have to do things differently than what we’ve been told on YouTube or Facebook. We had to control our own destinies by building relationships with the people who could bring us business. I know it’s hard to bust out of your own box and start the process.  I experienced all of those feelings, too! “I don’t WANT to take cupcakes to an office to introduce myself” “I don’t WANT to go to the networking meeting because I’m tired and not feeling like meeting new people” “I don’t want to engage with people on Facebook or Instagram because it feels inauthentic” “I don’t WANT to have to think of valuable information to add to a monthly email” “I don’t WANT to follow up with an email after meeting someone new” BUT at the same time…. I WANT to make a living being a mobile notary I WANT to provide for my family I WANT to be able to pay down debt I WANT to be the first notary people call in my town I WANT to feel accepted by my local business community I WANT to travel and have great experiences I WANT to be able to visit my kids who live out of town (these were all my actual WANTS in the beginning, by the way) The struggle between what you WANT and what you HAVE is where the magic happens.  It’s where I grew as a person, a parent, a wife and a friend.  It’s where I realized the confidence and power I have within me to make things happen.  It’s where I fully understood that the journey, the struggle to push past your own personal barriers IS the destination. Today, as Marketing4Notaries.com celebrates its 5 YEAR ANNIVERSARY I am even more convinced that we are in the relationship and personal growth business.  Every challenge we overcome brings new value and opportunity.  And every time we engage in building authentic relationships with people in our communities we learn the value of these relationships in business.  We learn to trust the process instead of questioning it.  We learn that there isn’t a finish line, but rather a path we follow that allows us to twist and bend and turn and grow until we begin to have new dreams.  We stop worrying about extending our hand to a new person at a networking event and start focusing on the bigger picture like creating something sustainable for the long haul.  We stop worrying about the possibility of having to go back to the W2 world! Stay with it. Don’t give up. Celebrate your wins (like a 5 year anniversary) and find the support you need to build your dreams. Work on overcoming your personal obstacles. It doesn’t happen overnight, but with consistency, repetition and support it will happen! I am living, breathing proof of that! Marketing4Notaries will continue to evolve.  I can’t wait to see how, but I know the growth will be because I’ve learned something new and that’s what keeps me excited about my business. Every mountain I climb is reflected in my work, and it’s an absolute honor and privilege to pass that along to the wider notary community that I love so much. Thank you for five years of learning, growth, laughs, tears, vulnerable conversations and friendship.  It has meant more to me than I will ever be able to express with words. P.S. To celebrate Marketing4Notaries birthday, I want to give you a gift:  Click here to get my chart of value-added topics to use for monthly shout outs to your contact list.  Now, you’ll never worry about what to say in a follow up email again!